Facebook Marketing And Your Business: How It Works

Did you know that socializing with your audience can help you grow your business? As technology improves, the way that we communicate is continually changing. More and more people are using social media sites, especially Facebook, to communicate not only with friends and family, but with other people in their lives. You can take advantage of this and use this site to market your business.

Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.

Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

By using the Power Editor, you can get your marketing post into mobile user's news feed, the best way to reach those who aren't using a traditional computer to access Facebook. In fact, there are also "Desktop News Feeds" which go to those on computers as well, so you can target both.

Improve the Facebook marketing interface of your page using custom tabs. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For example, if a contest is going on you can have a tab there to get more information about it.

Custom audiences allows you to personalize the emails that you send. This will lower your marketing costs and increase the company profits in the long run.

Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.

Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention.

Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don't check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.

Don't update just for the sake of putting words on your wall. Every post should sell your message or products. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid "empty" posts. Don't do a hard sell though.

Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.

When using Facebook to market your business, you may have trouble getting started. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This way your customers can easily flit from one medium to the other without you having to be too "in their face" with promotion. When fans "like" the business via Facebook, you can update them on what happens in your business easily.

Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.

Have followers recommend your page to their friends. Give them discounts if they share your information. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.

Make sure that you have complete contact information listed on your Facebook page. This means that you should have your address, phone number, business hours and any other relevant information. You should make sure to include an email address on the page in case someone wants to contact you off of Facebook.

Post consistently, but don't scattershot your posting. While it's good to post everyday, that doesn't mean that you need to post ten to twenty times a day to move the needle! That can actually be just as bad as not posting at all. People may think of your posts as social media spam at that level. Be moderate here.

If one of your Facebook followers criticizes your business, be sure to address that criticism. Show your customers that you care about them and are willing to improve. If you handle them the right way, people will admire it and be more likely to work with you in the future.

You will gain the trust of your fans once you make a personal connection with them. This applies to all marketing techniques, including Facebook. So let them know what your weekend plans are! Demonstrate how you were using your products and this could get them thinking of buying their own.

Don't send out daily sales pitch messages. No one wants to be pestered by you; while it's your intention to make a profit, don't go overboard. When fans think you're spamming or desperate, they'll unlike your page.

Facebook is a great site. You can talk with friends, family members, and even your customers. Take advantage of the opportunity to communicate with the world around you and use this site to grow your business and share what you have to offer. Use the tips here and watch your business grow.